Trouwens het lijkt erop dat er meer medium format camera's komen of lees ik het verkeerd?

Strategic objectives for Ricoh
The goal of the Acquisition is to establish a firmer presence in the consumer business, which has been a considerable challenge for Ricoh.
Ricoh believes that the borderline between office and home will fade and this will be reflected in a major change in products and services. Ricoh aims to provide more consumer--oriented offerings not only in the field of digital cameras but also video conferencing systems, network appliances, and others, to their customers around the world. The Acquisition is the first step in this direction.
Ricoh intends to maximize the synergy from the merger between Ricoh's digital camera business and PENTAX Imaging System Business in various ways.
1. Strengthening the digital camera business
- Enhanced interchangeable-lens cameras to meet expected future growth
- Expansion of product lineup and interchangeable lens portfolio
2. Creation of new business delivering added value to consumers
- Creation and development of value-added businesses such as making it easy to view, save and retouch photos.
3. Other benefits
- Possible entry into the image archiving business using medium format digital cameras
- Expansion of security related products